There are several communication methods at our fingertips today; we can text someone, message on a group chat, DM them on social media, call them up, or send an email among many other options. Of all these choices, however, emails are still one of the most effective and enduring methods for getting in touch with all sorts of audiences. Friends send emails to one another; companies have email lists that they use for sending newsletters; corporates may even depend on approval emails to streamline their work processes. There are also working emails, no reply emails, survey emails, and many more to consider.
The explosive use of email should not be surprising. After all, it’s a versatile communication option that we can use for personal, work, or even brand-building purposes. However, it is important to understand the right type of email to use before we click that ‘send’ button. Whether we’re sending a teaser email for a course or a personal message to an old friend, it’s important to know the difference between the email types. The differentiation is especially crucial if we’re using email as part of our marketing strategy. We want these personalized and mobile-friendly messages to get a positive response. To make absolutely sure of our communication etiquette, let’s have a look at the different types of emails today.